Suzuki UK website: Towing and touring sale

I've got no idea if these really represent "good value" but I just noticed it on the Suzuki UK website
Prices appear to be valid until 30th September 2016.

78901-54P00-000 Multi Roof Rack : Usually £174.01 Now £130.00 Save £44.01
990E0-59J20-000 Bicycle Module (use with Multi Roof Rack) : Usually £80.68 Now £69.00 Save £11.68
990E0-59J43-000 Roof Box (use with Multi Roof Rack) : Usually £468.94 Now £390.00 Save £78.94
99000-990YT-107 Ski Carrier (use with Multi Roof Rack) : Usually £90.90 Now £75.00 Save £15.90
72901-54P00-000 Tow Bar (Detachable) : Usually £301.79 Now £260.00 Save £41.79
990E0-54P66-000 Tow Bar Wiring Harness (13-pin) : Usually £104.66 Now £85.00 Save £19.66
990E0-59J22-000 Tow Bar Mounted Bike Carrier (2 bikes) : Usually £397.26 Now £344.00 Save £53.26
990F0-MLFB1-000 Foldable, Expandable Luggage Bag : Usually £45.00 Now £39.00 Save £6.00
990F0-MLTB1-000 Thermo/Cooler Bag : Usually £22.01 Now £18.00 Save £4.01
990E0-79J44-000 Protective Rear Seat Cover : Usually £45.96 Now £39.00 Save £6.96

An image of the last page which has the Vitara Accessories on it...